“Typ” is a delicately chosen word that addresses a variety of notions and plays a fundamental role in the activities of TYP as a design brand.
The word “archetype” derives from the Latin noun “archetypum”. It means “first-molded”- a compound of arché: beginning, origin, and týpos: pattern, model, or type.
The short form “typ”, especially in Central Europe, is a term for products manufactured in many different configurations.
The colloquial usage of “typ“ stands for a living being, or things that are driven by an independent emphasized character.