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The business world is constantly changing, and companies need to be able to take informed decisions based on data. Tools for business analytics like forecasting and predictive modeling help organizations to identify opportunities for growth, improve operational efficiency and much more.

The business analytics field focuses on the analysis of historical and current data to forecast future trends and guide decision-making. It involves using tools such as predictive modeling as well as data mining and forecasting simulations, as well as creating visualisations of data to display the results in a simple digest format. Business analysts require excellent communication skills to convey their findings and conclusions to other managers.

A 2020 report by NewVantage Partners found that a company’s ability to implement business analytics methods was the most significant aspect of their success and future competitiveness. Many businesses are unsure how to make use of data-driven methods to improve business performance and profit margins.

Business analytics experts can help companies streamline their processes and improve efficiency by identifying inefficiencies, bottlenecks and areas for improvement. They can also use data-driven insights for marketing strategies to increase sales.

You’ll gain the skills you need to become a successful manager based on data by taking an online course in business analysis. Through interactive lectures, hands-on tasks, and real-world case studies, this online course will help you how to analyze, extract and visualize data to discover hidden patterns and create more effective business strategies. You’ll also learn to use the most important tools of the trade, such as SQL, Python and Tableau, and develop your skills in areas that are crucial to your success, such as visualization of data. You’ll also have the chance to connect with Harvard faculty members and your classmates through live classes, virtual office hours and networking events.